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How
to Find the Keywords that Sell Better Than A Used Car
Salesman
Author:
David C. Chase
I have spent years doing search engine optimization;
I have clients in some of the most competitive markets
on the web. I’m talking hundreds of millions of
directly competing pages. The core of my success is
the detail, and care I put into my keyword research.
Here
is my technique:
Ok,
so you got a whole bunch of keywords, so now what? What
do you do with your exhaustive list of thousands of
keywords?
Filter
your list to the keywords that convert the most sales:
I’m
sure you’ve been told and have even beaten over
the head with this quote: “The longer the keyword
phrase the more targeted it usually is, and the higher
it will convert”. Yet it baffles me how many times
people still overlook this. If you want to spend a year
targeting keywords that get bazillions of searches go
right ahead, I’ll spend a dedicated month getting
a top ranking for a longer more targeted phrase. I tend
to get the highest conversions from keyword phrases
3-5 words long, but it all varies on the site and market.
Please
don’t do what everybody else does and use KEI (Keyword
Effectiveness Index) as the be-all-end-all solution
to keyword research. You’ll simply be doing yourself
an incredible disservice as that data is not very accurate.
So
what is the million dollar secret to finding the keyword
in your market that convert the most sales? It’s
simple: run a massive Adwords pay-per-click campaign.
Google
Adwords is a very efficient and inexpensive way to find
the keywords that convert the highest possible sales.
Create an Adwords account (as the other pay-per-click
options don’t come close to the accuracy or tracking
Google offers) Place all of the keywords you accumulated
in your market into a single AdGroup (there are better
ways of grouping your ads but its irrelevant in the
context of this article) Bid high enough to have a top
8 listing for every word (this will ensure many impressions).
Also, be sure to integrate the “conversion tool”,
under the “Tools” tab in your Adwords campaign.
Simply paste the bar of code Google gives you on the
“thank you” page of the targeted site. This
will give you the conversion numbers and ratios that
make this technique work. After a few good weeks of
impressions you should have a large enough sample to
know EXACTLY what keywords are converting at the highest
percentage.
Note:
Don’t be afraid to spend the ten or so dollars
on your pay per click campaign, the information this
technique reveals is worth thousands alone.
Jot
down the keywords that converted at the highest percent;
you now have an edge on 99% of the competition in your
market.
David
Chase is a professional SEO Consultant. He has had success
achieving top 10 rankings in some of the highest margin-markets,
for some of the most competitive keywords on the web.
You can find out how he does it, by subscribing to his
free mini email course The
7 Simple, yet Wildly Successful Strategies for SEO
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