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Once
you have your primary and secondary keywords, you also
need to make sure you use your keywords effectively
in your links..
Agin,
I'm only going to go through the basic stuff here, if
you want to learn about more advanced keyword linking
strategies you should grab a copy of the Stomp
SE Audio course, as it goes in to the real nuts
and bolts of an advanced linking strategy to get a high
search egngine ranking (more details at the bottom of
the page).
Keywords in Anchor Text
There
are a number of places you should use your keywords
on your website to make sure you get the most relevancy
from them.
The
first and most important for internal linking within
your own site is the Anchor text of links on your own
pages that link to other pages within your site.
A
classic mistake is to link back to yout home page with
the phrase "home" or "home page",
this is a waste of Page rank. ?You should always use
your primary keyword phrase in the anchor text, for
example - Finding
Keywords Home
You
should also use other relevant keywords for each of
your pages and use them for your internal navigation
links, for example - Keyword
Analysis Tool
This
will help to make sure your home page and other pages
have relevancy in the Pr that you use within your site.
Other
Keyword Placement
There
are a number of other places you can use your keywords,
but don't go over board or you can end up getting penalized
for over
optimization of your pages.
Alt
Tags - when you put an image or grapic on your site
you can put in an "alternative text descritpion"
or "alt tag". This is a good place to use
your primary keyword for the page, but it is generally
recommended not to do so more than three times on a
page, personally I only do so for one or two images.
#
Anchor Tags - You can put "#" anchor links
within a page to help people jump to a specific place
on the page. For example got to the finding
keywords link at the bottom of the page.
Here's
the html yo need to use: -
1st
part = <a href="#keyword-phrase">Keyword-Phrase</a>
2nd
part = <a name="keyword-phrase">Keyword
Phrase</a>
Again,
this is something you want to use sparingly.
Keyword
relevancy and in bound links
Just
as with internal backlinks (i.e. links from one page
on your site to another), the text that you get people
to use when they link to your site is important. You
want to make sure they use your keywords to ensure the
link back to your site is as relevant as possible.
To
make this as easy as possbible for people make sure
that you not only have a links page, but that you also
include instructions for linking to your site.
This
is an example from my "link to us" page: -
"<a
href="http://www.finding-keywords.org">Finding
Keywords</a> - Finding Keywords Analysis Tool,
Advice and Resources"
This
will help to increase the relevancy of your inbound
links and help your search engine rank for the keywords
you use.
OK,
that's it for the moment, but check out the Keyword
Analysis Tool Page and sign up for my newsletter
if you want me to let you know when I add some new tips
to this site.
Click
Here for finding
keywords
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