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So
if you followed the keyword identification tips from
the first page on the Finding
Keywords Site, you should have done enough research
to identify a primary and secondary set of keywords
for your home page.
That's
all you need to start, you can go back and repeat the
starter keywords identification process again later
to help you build more keyword targetted pages once
you've got your home page done.
I'm
going to keep these keyword identification tips simple
and to the point, if you want in detail advanced keyword
identification tips then check out Stomp
(more details at the bottom of the page).
Keyword Identification
Put
your keywords in your title tag, but don't put JUST
your keywords as this will get you penalized for over
optimization (since the Florida Google Update earlier
this year). Ideally your should be aiming for between
50 and 70% keyword density in the title tag.
Don't
skip this one, it's more important than it would appear.
Oh,
and do make sure you use a different title for every
page on your site when you start adding extra pages,
don't be lazy. Trust me on this one, I got it wrong
on a few sites.
The
primary and secondary key phrases should also go in
the description, but this is really for people searching
for your sites, not for the search engines, so make
sure it is a clear, descriptive and INTERESTING descrtiption.
You need to grab peoples attention here to make sure
they click on your link in the SERPs.
Put
your keywords in the keyword tag, but don't worry too
much about this, it's not as important as it used to
be, in fact google doesn't seem to give it any weight
at all. But don't stuff it full of keywords, you could
get penalized again. The keyword tag is perfect for
putting a few miss spelt versions of your keywords if
there are any.
Keyword
Identification
Make
sure your keywords and key phrases appear close to the
top of the page and that they appear regularly, but
again think of the visitors to your site more than the
search engines. If you make sure it is readable for
a human, you will also make sure you don't overoptimize..
Use
both your primary and secondary key phrases and plural
and singluar terms where possible.
Make
sure you use the header tags <H1> through to <H5
or 6> and a couple of bolds through the page, but
don't worry too much about underline or italcs.
Keyword
Identification
This
is not a definate, but there has been some suggestion
that having at least one anchor tag with your keyphrase
in it can also boost the relevancy a little bit.
Keyword Identification
If
you use tables don't forget that if you have a left
hand column and your main text is in the centre column,
then the search engine spider will read the left hand
column before the centre one, so try and put some text
with your keywords in above the table or in a row across
the top so that they appear earlier in the page.
It
is also a good idea to use your keywords in the text
for your navigation links. I know this can make them
look a little long and cumbersome, but it will not only
help for your "clever
seo" strategy, but it can be easier for people
to find exactly what they are looking for quickly.
OK,
that's it for the moment, but check out the Keyword
Analysis Tool Page and sign up for my newsletter
if you want me to let you know when I add some new tips
to this site.
Click
Here for Keyword
Analysis Tool
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